Primal Tracking - GPS Tracking for Events, Groups and LIVE tracking in Ireland

Primal Tracking – tracking in wilderness and remote locations, throughout Ireland

The Primal Tracking application is now being used by event organisers, Duke of Edinburgh, Gaisce Award, Scout Groups and individuals taking on personal or charity challenges such as ultra runs, mountain treks, cycle sportives, or multi day events in all locations including wilderness and remote locations.

About Us

Primal Challenges - Our Story

Who we are

Learn more about us

Primal Challenges specialises in the organisation of premium trail running tours, cycling tours and Open or Bespoke Charity events.

Our tours and events run through some of the most stunning and iconic locations in the world and we ensure that all guest expectations are exceeded when delivering an event.

Why choose us

Primal Challenges – creating memories that last a lifetime!

Our guests range from complete beginners to seasoned athletes all with one objective – enjoying the country from a different, safe, perspective.

Primal Challenges also has strong links with many local and global charities and we welcome people who are fundraising on behalf of charities to all our tours. We can also tailor bespoke charitable tours and events along some of the most stunning trails in the world.

Meet the Primal Challenges Team

Rowan McMahon
Managing Director & Co Founder


Rowan McMahon has been involved in adventure sports for many years. His passion for the outdoors and knowledge of trails and event planning are what drives the Primal Challenges brand. He is the Event Director at all the Primal Challenges events and always looking to ensure all guests have the best possible experiences.

Anne Marie McMahon


Annemarie McMahon is the behind the scenes person dealing with the administration issues that running a company like Primal Challenges brings. When not at her desk she can be found walking in the hills or on her bike!

Paul Campbell
Delivery & Guest Relations


Paul Campbell is an integral part of the Primal Challenges Team. He is responsible for event delivery and guest relations at all events. A regular in the outdoors he can be found running or mountain biking in the hills when not at a Primal Challenges event.

Duggie Duggan
Medical Support & Guest Relations


Duggie’s vast experience of adventure racing and support to expeditions is invaluable to the Primal Challenges team. Previous event support includes, Everest Expeditions, North Pole Expeditions, Adventure races in Costa Rica, North America, Mexico, Europe and Asia.

Primal Challenges Events

Official Celtic Traverse Adventure Race Primal Challenges
Primal Challenges Event Coming Soon...
Primal Challenges Event Coming Soon...
Primal Challenges Event Coming Soon...

Are you interested in the Events & Tours ran by Primal Challenges?

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